The Gratitude Season

Continuing from the first two successful Sponsors of Brave campaigns, Adcock Ingram OTC partnered with News24 for a third season that paid gratitude to pharmacists who go above and beyond the call of duty.

Campaign objective

BrandStudio24 and Adcock Ingram OTC partnered up for the third season that not only continued to celebrate pharmacists but the organisations they support.

We wanted to know their stories – of heart, kindness, inspiration, impact and hope. The most inspiring of these stories awarded the winners be an opportunity to pursue their passion project, enabling them to continue making a difference.

Each nominated community pharmacist had a heartwarming connection with a charity they hold dear. We set out to to capture them and left South Africa in to be inspired.


This ongoing synergy between the client and delivering on KPIs in recent campaigns resulted in this third season of another beautifully executed iteration of Sponsors of Brave.

Andrea Firth

Managing Editor