A campaign that celebrated the unsung heroes and brave professionals in healthcare and by exention, society..
Campaign objective.
This video series showcased unsung healthcare heroes and gave viewers a reason to feel truly, proudly South African. We asked the public to share their stories and nominate their medical and healthcare heroes. Season 1, launched in February-July 2020, featured 12 videos focussed on practising professionals, the doctor that went above and beyond, the pharmacist who is always there to listen and advise. Season 2, which launched in September-December 2020, moved to focus on the aspiring medical students and offer them a much needed mentorship and featured 10 videos of this experience.
On the podium
A campaign executed at a time when South Africa and the world needed to band together against a raging pandemic.
Andrea Firth
Managing Editor
