See the Bigger Picture

All the makings of a cohesive business-themed campaign that leveraged off topical business news and connecting it to entrepreneurs and like-minded audiences.

Campaign objective

BrandStudio24 and Nedbank Business Banking’s “See the Bigger Picture” campaign aimed to show the correlation between topical news stories and broader-scale business. Tasked with amplifying the client’s positioning through digital content we identified key areas of expertise and brought the campaign to life through beautiful and insightful editorial content execution. Each content piece took a journalistic storytelling approach but created true commercial impact. By showing the broader impact behind topical news stories (and the effect they could have on broader scale business), we reached business owners and drove home client’s messaging in an engaging, informative way.

On the podium


This WAN-IFRA award winning, content driven campaign, had a laser-focussed commercial strategy with excellent storytelling front and centre. Value was woven in neatly and at the right time, the articles were highly calculated and presentation dynamic.

Andrea Firth

Managing Editor