Momentum Money Heroes was a 13-part series that explored various topics that influence short and long-term financial decisions. From managing your debt to saving for retirement, we covered financial advice from industry leaders in South Africa. Originally launched as a 13 part Afrikaans television show on Via (DStv channel 147), Geldhelde or ‘Money Heroes’ was looking to extend its reach and audience. Working as the digital arm of the campaign we worked strategically with Momentum and the television production company to enable the campaign to reach an English, online, digital-savvy audience.