FINANCE
Money Heroes
This partnership with Momentum brought up simplified and much needed personal finance advice from industry experts.
Campaign objective
Momentum Money Heroes was a 13-part series that explored various topics that influence short and long-term financial decisions. From managing your debt to saving for retirement, we covered financial advice from industry leaders in South Africa. Originally launched as a 13 part Afrikaans television show on Via (DStv channel 147), Geldhelde or ‘Money Heroes’ was looking to extend its reach and audience. Working as the digital arm of the campaign we worked strategically with Momentum and the television production company to enable the campaign to reach an English, online, digital-savvy audience.
This digital content campaign strategically extended the reach, engagement and audience in a seamless above and below the line campaign across platforms. It’s a strategy and partnership that works, adding value for our readers and the client – so much so, that we have just completed season 2 and are looking ahead to many more collaborations.
Andrea Firth
Managing Editor
