I Am Covered

This campaign sought to raise awareness around cancer and early detection. It also highlighted the importance of financial planning.

Campaign objective

No one likes to think about getting seriously ill. But, the best time to prepare for potential illness is while you are still healthy. Approached by Sanlam, we were tasked with opening up the conversation about tier speciality health cover and the I am Covered campaign was launched. Featuring a 3 part series that reveals the best tips and tricks to future-proof your health, the hub aimed to encourage proactive planning in order to better prepare for the cost of cancer. Through the stories of real people the focus was on hope, prevention and care, encouraging people to protect themselves throughout the journey.