Food. Family. Heritage

This partnership with SA Pork captured the essence of heritage in South Africa and its diverse cultures.

Campaign objective

South Africa is a melting pot of diversity and with it comes many different cultures, traditions and practices that gave rise to the Rainbow Nation. This campaign celebrated Heritage day throughout the month of September – and the various ways in which we celebrate our South African-ness. Exploring the uniqueness in South African food, places, cultures and individuals. With a range of recipes and related articles this campaign formed a feel good content hub dedicated to the best of South African culture.