WHY NATIVE?

Native advertising gives companies the opportunity to intellectually establish a bond with their customers through content,” Pecherskiy says. “Their ads are more than a picture and a discount.

They are aimed at the heart of the consumer’s values and lifestyle. By forging that connection, companies create loyal customers who return time and again.”

Millennials, in particular, recognize then you're selling to them. And they hate it. StackAdapt research reveals that 51 percent of 18- to 44-year-olds are more likely to trust branded content than traditional advertising.

“Good native advertising has very little to do with a product or service and everything to do with an idea that elicits an emotion, educates and entertains. It's important to note that this is precisely the type of content people seek out.

CREATE

educate - entertain - inspire written - design - video

DISTRIBUTE

Distribution & Audience Segments reach a trusting audience with relevant content, in a credible environment

LEARN

Insights from audience segments of the engaged consumers, deeper understanding of their behaviours Optimising & Remarketing

WHO WE ARE

The 24.com Brand Studio’s team is an In-house content agency made up of experienced:

EDITORS
DESIGNERS
VIDEOGRAPHERS
DEVELOPERS
JOURNALISTS
STRATEGISTS

Our mission is to partner with brands to produce engaging, informative, interactive content that appeals to our audience across our platforms.

CONTACT US

FEEL FREE TO PHONE US

+27 21 406 2343

SEND US AN EMAIL

editor@24.com

FIND US AT

13th floor
Media24 Centre
40 Heerengracht St
Cape Town
8001

BRANDSTUDIO.24

13th floor, Media24 Centre
40 Heerengracht St
Cape Town, 8001

HEAD OF BRANDSTUDIO.24

Myles Brown
Phone: 021 406 2342
Email: myles.brown@24.com

HEAD OF CONTENT

Andrea Firth
Phone: 021 406 4920
Email: andrea.firth@24.com

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