Native advertising gives companies the opportunity to intellectually establish a bond with their customers through content,” Pecherskiy says. “Their ads are more than a picture and a discount.

They are aimed at the heart of the consumer’s values and lifestyle. By forging that connection, companies create loyal customers who return time and again.”

Millennials, in particular, recognize then you’re selling to them. And they hate it. StackAdapt research reveals that 51 percent of 18- to 44-year-olds are more likely to trust branded content than traditional advertising.

“Good native advertising has very little to do with a product or service and everything to do with an idea that elicits an emotion, educates and entertains. It’s important to note that this is precisely the type of content people seek out.

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